This Digital medium campaign is related to the Media industry and contains 1 media asset. It was created for the brand: Kiss Me First, by ad agency: FIT Digital. This professional campaign titled 'Kiss Me First App' was published in United Kingdom in June, 2013. Kiss Me First works as a coming-of-age story, as a mystery, as a psychological thriller, as satire - and as a fantastic read. The campaign has been very successful with over 6000 visits and social mentions on the first few days of launch. The novel is centered around a young woman who adopts someone else's online identity, with their permission, posing as them in the digital world. For protagonist Leila (Tallulah Haddon, wonderfully understated), Azana represents a rare opportunity to block out the traumas of the real world. It then plays a trailer tailored to the user's individual Facebook identity, showing messages being typed and conversations happening online as though with the viewer. Lottie Moggach is the author of Kiss Me First, which was shortlisted for the Guardian First Book Award, won the Portsmouth First. Or, in Kiss Me First ‘s case, not so quietly. Developed with creative digital agency, FIT Digital, the Facebook app pulls in user's information from their profile, including data from their newsfeed, location updates and friends list. Pan Macmillan launched an interactive book trailer in the run-up to the publication of debut literary thriller, Kiss Me First by Lottie Moggach.
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